Archive for the ‘Economy’ Category

HomeVestors Says Investors Must Move to Action

Thursday, August 30th, 2012

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Real estate investors can plan and make goals until the dawn of time. Nothing is going to happen until they start changing their point of view.

Dallas, Texas HomeVestors has spent the last 15 years becoming the nation’s number one home buying franchise. They have purchased over 50,000 as is properties. In addition, they had added an unprecedented number of real estate franchises in the last few months alone. They know what goal setting and planning is all about. They also know that real estate businesses do not succeed until the investor starts changing his mindset and making things happen.

When starting out, the biggest problem real estate investors have is getting stuck. They can see goals for themselves in the future. They can break them down into smaller goals and even assign dates to them to keep themselves in check. Where the problem comes into play is figuring out how to achieve those goals.

The first step real estate investors have to make is to change what they consider a goal as. Yes, a goal is something one aims for, a destination, or an achievable benchmark. The problem with this kind of planning is it sets the real estate investor up for failure. They become so concerned with the possibility of not achieving their goal or goals that they are afraid to move forward. What if this is the wrong house to buy? What if this mentor leads them down the wrong path? What if…?

The smart real estate investor will begin his course of action as seeing his goals and written dates more as guidelines. It’s like driving cross country on Route 66. There is a destination in mind, and there are certain places one must see or stop for gas at. The lines on the road help one to gauge where he is and keeps him from running off the asphalt. One doesn’t have to stay on perilously on top of those lines to make the trip. In fact, he would be driven crazy trying to mimic every little curve or waver. The lines are just guidelines.

In real estate, a business’s goals and plans are really just the markers to help keep the business headed down the right path without having to worry about an off-road adventure down a snowy embankment. By choosing to change one’s perception of goals and plans, an investor can relax and feel okay with just beginning the journey. He is less consumed with all of the what if’s and he can begin to see the possibilities.

About HomeVestors of America Inc.

Dallas-based HomeVestors of America, Inc. is the largest buyer of houses in the U.S., with 50,000 houses bought since 1996. HomeVestors trains and supports its independently owned and operated franchisees that specialize in buying and rehabbing residential properties.  Most commonly known as the “We Buy Ugly Houses®” company, HomeVestors strives to make a positive impact in each community.  In 2012, for the seventh consecutive year, HomeVestors was among the prestigious Franchise Business Review’s “Top 50 Franchises,” a distinction awarded to franchisors with the highest level of franchisee satisfaction.  For more information, visit www.HomeVestors.com.

Advertising through Craigslist

Wednesday, July 25th, 2012

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With almost 50 million unique visits every month, Craigslist has become a “hot” marketing tool for many businesses. The simple and no-fuss search experience it provides makes it appealing to both businesses and consumers alike. You won’t see any fancy graphics. You just get in, obtain the information you need – and then leave. If you’re a real estate investor, you’ve probably utilized this platform. The problem is you may not be presenting your ads the right way. Craigslist is like an online version of the classifieds, but just because it’s mostly classified ads doesn’t mean yours has to be boring. Remember, you’re not the only one advertising there. Your ads must standout and prompt those users to call. So, the real question becomes: how do you do it?

Here are a few useful tips:

Use attention-grabbing headlines. Make your ad standout by highlighting what’s unique about your listing. For example, if your listing is a single-family property in Los Angeles, your copy might read, “Move your family to the city of the stars!” Or if your listing is a beach-front property perfect for retirees, your headline can be “Retiring? Get your own paradise beach house!”

Insert an attractive image. Use the best photo of your listing. Choose one that supports what’s in your headline. If your headline boasts of your beach house listing, select the photo that includes the property with the view of the beach.

Make property information short. This part of the ad doesn’t need to be too wordy. Make it concise and straight to the point. You want to place teasers and not present all there is to know in one go. Make your readers go to your website to find out more.

Use everyday English. Write copies as if you’re talking to a friend and not like a commercial where you bombard viewers with hard-selling scripts or spiels. Just go direct to the point but make sure everything’s clear and understandable. Avoid jargons.

End with a powerful call-to-action. The call-to-action (CTA) portion of your ad must be as powerful as the headline. Draw visitors to your website to find out more about your listing. You can also use your CTA to optimize your website by placing an anchor text or hyperlink leading your readers to your website. See the example below:

This is your chance to buy your own beach house and enjoy all the comforts that beach life has to            offer. So call us now or visit us online at PropertiesRUs.com. We’ll make your dream a reality.

Make more than 1 version of the ad. Create 3 different versions of ad for the same listing if possible. This’ll avoid monotony and keep things fresh and interesting. This’ll also help create more leads.

Advertising through Craigslist may be a chore for many businesses, but it’s those who put more effort into it that land the most leads. Take time to create attractive ads to help you market your listings more effectively. If you need more helpful marketing tips for your real estate investments, talk to us at Homevestorsfranchise.com or visit our website today.

HomeVestors Answers Tough Questions for Investors

Tuesday, May 1st, 2012

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Beginning real estate investors are easily beguiled by the types of property sales. The leading home buying franchise clears up the confusion.

Dallas, Texas – HomeVestors has spent the last 15 years making home buying and real estate investment an art. Through their experiences, they have cleared up many of the confusing areas that can lead a beginning real estate investor down the path of financial hardship. The most prominent area of confusion is the type of property sale.

Real estate investors typically deal with four types of property sales. These include the standard sale, REO sale, foreclosed sale, and the short sale. Although there can be true treasures in every type of sale, there are certain occasions that are better for investors than others.

Foreclosures

Foreclosed properties have been repossessed by the bank due to someone defaulting on their loan. These properties are generally left as is, and depending upon the previous owner, they may require a lot of work. Generally, foreclosures are auctioned off on the courthouse steps, and buyers and required to bring cash or check to pay with. Once the property is bought, it is the new owner’s responsibility to make any needed renovations and repairs.

REOs

An REO property is a bank owned property that did not sell at auction. Since it did not sell, the bank was forced to take it back over. These real estate properties are sold as is, and the bank is not responsible for any needed repairs. If the bank is feeling generous or wants to get more out of a home, they may have the place cleaned or painted. This is not generally the case. Be careful with REOs. The bank’s sale price may be really close to the standard sale price, and an inexperienced real estate investor may pay too much for a property he has to fix up.

Short Sales

A Short sale property is has never been foreclosed on, and it never has to be defaulted on. Usually, these are properties that sellers must get out of for financial or job related reasons. Instead of waiting until they default, sellers take a proactive approach and agree to sell their home, even if the price is smaller than the amount they owe.

With short sale, the catch is the seller must have a buyer, have the proof that their home is worth less on the market now, and must get the banks approval to sell. The bank will send out an appraiser. Depending upon the difference between the appraised value and the offer, the bank may or may not approve the sale. The problem with short sales is they aren’t short. The entire paperwork process can take up to 2 years to complete, and on top of that, the seller may still have to pay the difference between what is owed and what the real estate sells for.

If a real estate investor is looking for a quick investment, a short sale is not a viable option. Although foreclosures and REOs require work to get them in shape to rent, these two types of property sales are better for fast property turnaround.

About  HomeVestors of America Inc.

Dallas-based  HomeVestors of America, Inc. is the largest buyer of houses in the U.S., with  50,000 houses bought since 1996. HomeVestors trains and supports its  independently owned and operated franchisees that specialize in buying and  rehabbing residential properties.  Most commonly known as the “We Buy  Ugly Houses®” company, HomeVestors strives to make a positive impact in  each community.  In 2012, for the seventh consecutive year, HomeVestors  was among the prestigious Franchise Business Review’s “Top 50  Franchises,” a distinction awarded to franchisors with the highest level  of franchisee satisfaction.  For more information, visit www.HomeVestors.com.

 

Buy Second Homes Now

Monday, April 30th, 2012

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The housing market is down, and current prices are low.  Now is a great time to buy a second home. Many people question this, but it is the perfect way to start a career in real estate investing. Unless you plan on staying there a lot, your second home can actually make you money as a real estate investment property.

Rental Opportunities

There are several different types of rentals. For your property, you should pick the one that best suits your property needs and your responsibility/liability. A short-term rental is a furnished property with a contract for less than 30 days. A corporate lease is a fully furnished property with a contract for greater than 30 days. Traditional renting allows you to rent the property furnished or unfurnished for any period of time. Usually, contracts are signed for a period of 6 or 12 months. Real estate investors can use any of these to generate funds. The nice thing about short term rentals is you can easily generate enough to cover your monthly mortgage payment in just one or two visits without the yucky part of coping with the same problematic tenant for 12 months at a time.

Where to Find One

Finding the perfect spot for your second home may be a little bit of a challenge. In your local community, talk to the banks to find out what is available in short sales, foreclosures, and bank owned properties. If you want to venture outside your local community, start by looking online to find real estate agents in the areas you are interested in. These real estate agents will be able to give you background information on the area and can point you in the direction you need to go.

When you are talking to agents, look for areas that typically draw tourists, including ski areas, beaches, and tropical islands. Homes in tourist locations tend to rent more often and for a higher rate.

Keep in mind that short term rental properties need plenty of bedrooms and bathrooms and a nice kitchen. Even though families are on vacation, they will probably want to cook to help cut their expenses.

Advice

Be sure to seek out the advice of your mentor/adviser and a lawyer. They will help you figure out if something is a good deal, and look for potential legal issues that could complicate your buying/renting process. For more ideas in real estate investing, call or visit us at Homevestorsfranchise.com. We have a large assortment of real estate franchise and real estate investment opportunities to help you grow your real estate business. Come let us help your business grow today.

 

HomeVestors Reveals Top Reasons Real Estate Profits are Inconsistent

Thursday, April 26th, 2012

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Real estate investors have difficulty making consistent money through investing. The nation’s largest home buying franchise has pinpointed some of the problems in the investment process.

 

Dallas, Texas – Fifteen years ago, HomeVestors® discovered the necessity for real estate investors to buy, sell, and rent properties at a profit. The company has spent the last decade fine tuning their real estate investment approach. This has eliminated many of the common mistakes that investors when getting started.

Not Watching Trends

Although day traders spend day and night glued to news station, most real estate investors simply flip to something more interesting to watch. These investors get in trouble due to a lack of knowledge about the economy and its trickle down effects. Out of ignorance, they make moves that  are not financially feasible given the current market condition for their area.

Too Many Deals Passed

A second place investor get in trouble is by passing on smaller deals. Fishing shows are filled with sportsman that catch and release those nice, tasty pan-sized fish in hopes of bringing in the big one.  Most real estate investors work under the same hope of landing the ultimate real estate deal, and they miss out on lots of filling smaller transactions. Smart investors know that several small profit transactions can add up  to one large profit transaction.

Long Pauses in Business

Some investors buy property and then have nothing else to do accept wait for its value to go up. In the meantime, they pay for the maintenance as well as the mortgage, insurance, and property taxes. A monthly income can be generated by renting or leasing these same properties. The money can be used to pay for the property’s bills or to create a consistent monthly income for the investor.

Not Staying Within Their Areas of Expertise

Many real estate investors have a niche market that guarantees a client base of some kind.  They learn these properties, and what their customers expect. They know what quality rehab is required for their customer base, and get good at buying that level. When they get in trouble is when they venture outside their level of expertise. They get good at lower priced houses, so they decide to buy a more expensive house, but do not understand what quality that customer expects. Or, if they are used to buying more quality house, and buy in a lower market, they spend too much on the rehab making the house unprofitable.

About HomeVestors:
HomeVestors is the number one ranked home buyer and real estate franchise in America. They are the well-established real estate brand also known as the We Buy Ugly Houses people. Their marketing and real estate investing strategies have proven successful, and have resulted in over 50,000 properties bought across the United States.

 

Real Estate Tricks and Traps

Wednesday, April 25th, 2012

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It doesn’t matter if you are a beginner real estate investor or a pro, sometimes it is easy to fall prey to tricks and traps that others lay for you. Instead of letting a little tricky situation get in your way, here are some tips to help you avoid getting trapped.

Don’t fall prey to pressure. It is very easy to be pushed into a deal or venture because you are a nice person. Never sign a deal without sleeping on it and talking to the people in your real estate team trusted mentor/advisor. If it can’t wait, it isn’t worth venturing into, and you know what they say if it sounds too good to be true, it probably is.

Only invest what you feel comfortable investing. By the same token, do not invest more money than what you have available. Good deals come along all the time. If you can’t afford to pay your rent, you can’t afford to put any money into an investment. If the deal feels like it isn’t on the up and up, don’t invest a lot of money in it. Your gut is probably telling you something your head just hadn’t realized yet, and ignoring it could cost you thousands.

Get everything in writing. Although it would be nice to be able to do business on a handshake, our world just isn’t made that way anymore. A man’s word is no longer is bond, and unfortunately, it also doesn’t stand up in court like it used to either. Make sure that everything is spelled out in black and white, and get signatures, notaries, and witnesses whenever possible. It sounds silly, but you can never have too much proof or substantiating evidence if things should turn out poorly.

Don’t count your chickens before they hatch. In other words, don’t invest or spend money you don’t have yet either. When those great real estate investment opportunities come along, they will either still be there when the money comes through from the last investment sale or another great one will come along. Otherwise, you may be in the red up to your eyeballs with no way to pay it down.

These are basic ideas that have been passed along for generations, but when it comes to real estate business, they sometimes get forgotten. For more ideas on real estate investing success, call or visit us at Homevestorsfranchise.com. We have a wide variety of real estate franchise and real estate investment opportunities available to help you grow your real estate business. For more information, call or visit us today.

 

Positive Cash Flow

Thursday, January 26th, 2012

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Cash Flow is the amount of money that flows in and out of your pocketbook every month. When you have more money spent than coming in, you have debt. To have money in the bank or savings, you need positive cash flow. Positive cash flow is having more money coming in every month than you have going out. With ordinary jobs, this can be a tedious budget crunching process. The good news with real estate is the cash comes in, and you decide how much you work.

Cash Flow is pretty interesting. Your real estate properties have their expenses every month, including mortgage, taxes, and insurance. Your tenants pay their monthly rent. The property’s expenses come out of the rent, and whatever is leftover is your cash flow. If the rent is $700 a month and your expenses are $400 a month, your cash flow is $300 every month. That cash flow can be spent, reinvested in other real estate properties, or saved for later. With multi-unit properties, that cash flow is multiplies by the number of units you have. If you have a 3 unit property, your cash flow is $900 a month. If you have a 6 unit property, your cash flow is $1800 a month. As long as your incoming rent is greater than your expenses, you are going to have positive cash flow to work with.

When you select your real estate investment properties, make sure you are carefully choosing your investments and crafting your offers. You can purchase properties for way more than you can bring in as cash flow. This creates a sticky situation. Your real estate business will be left with negative cash flow you will have to compensate for every month. This means you will either have to raise rents or find other ways to pay for it. By choosing properties with smaller asking prices, you will have less risk of negative cash flow.

Of course, real estate has other benefits as well. Properties appreciate in value. This increases their worth and your equity. Each property has tax benefits you can use every year. In addition, you are providing a service which everyone needs, housing. As long as there are people around, they are always going to need a place to live and work.

Positive cash flow is a great income source that real estate investment can provide. If you are interested in real estate investments, contact us at Homevestorsfranchise.com. We have a large variety of real estate investment opportunities as well as real estate franchise opportunities available. Come see what we have for you!

Subleasing, hmm

Friday, October 21st, 2011

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In the south, subleasing is usually something you only hear about in the movies. For many people, it can solve a lot of real estate problems, especially when it keeps you from breaking a lease. For those confused folks or just those northerly challenged, a sublet or sublease is the leasing of a property from one tenant to another while the original contract between the landlord and first tenant is still active.

Breaking contracts can become a costly obstacle to individuals and businesses. It ruins reputations and shrinks the available number of landlords and real estate businesses you can work with. It can also increase the deposit you have to pay by substantial proportions.

Subleasing is becoming increasingly popular everywhere. Not just in apartments, but also in commercial spaces. Most management groups are finding that any rent is better than no rent or continued loss of income.

Drawbacks to Subleasing

Contracts and Terms – Due to the fact that a sublease is actual a continuation of an original lease, the terms don’t change with the new occupants. You just have to accept the old ones and move on. This can be a positive and a negative. If landlords want more money, they have to wait until the original lease is up. If tenants want less rent and better maintenance, they have to wait until the next contract period to negotiate it.

Options – With most contracts,  the renewal or expansion portion relies upon the decisions of the landlord and the original tenant. Subleases are rarely given the opportunity to ask for let alone negotiate these options. In addition, the options for renovation are limited too. Since you are subleasing, there are no changes you can make. This can really turn off tenants.

Commercial space – Many commercial real estate owners do not like to have their spaces renovated or changed. Some feel it brings down the value of their property. Others are just afraid it may make the place too crowded. This can become a problem for many commercial landlords. If you only need a small space, ask if you can get just a small place. There are landlords that will work with you if you talk to them about it upfront.

For many of us, this is a new concept that should be thoroughly thought out. It has the potential to generate some revenue for real estate businesses, even though it does have drawbacks. Remember though, almost everything has a drawback or two.

For more ideas on real estate, visit us at Homevestors.com.

 

Real Estate Investing Is Looking Better Every Day

Tuesday, August 9th, 2011

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The recent stock market fluctuations (that is the nice way to put it) are reminding people that the stock market is not a sure thing for investors.

More and more people are looking at investing in real estate as more consistent and predictable. Over time, even considering the recent market drop, real estate has shown a consistent upward trend.

Let’s give some specific examples. According to Zillow, single family homes in the US increased in value 56% from 2002 to 2006. Then, the values decreased 38% from 2006 to 2011. The net is still a gain of 12% over 2002.

How did the stock market do during the same time frame? The Dow Jones average peaked in 2002 just over 10,500. It then went up to a high in 2007 over 14,000, an increase of 33%. Where is it now? Under 10,900, a net increase of under 4%.

There are other things that are attractive about real estate. Even the most volatile markets in real estate did not see a 10% drop in values in a month. How about the stock market?

Over the long term, almost every agrees that real estate values will increase. If an investor is looking to roll the dice on a quick return, the stock market may be for you. If you are looking for a long term investment that will give consistent returns, nothing compares to real estate investing, particularly in single family homes!

If you are tired of worrying about your stock values, and would like to learn to be a real estate investor, there is only one choice – HomeVestors®.

What about Foreclosures?

Tuesday, May 31st, 2011

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CNNMoney.com reported that there were nearly 220,000 foreclosure filings during the month of April, including notices of default, scheduled auctions and bank repossessions. And there are 3.7 million borrowers at least 90 days late on payments. This news has prompted real estate investors across the country to make offers through banks and realtors to purchase many of these distressed properties.

Probably one of the greatest misperceptions about HomeVestors® is that the “We Buy Ugly Houses®” company only buys foreclosures. While some of our franchisees do purchase the occasional foreclosure, the vast majority of the houses we purchase are directly from the owner of the property. Our massive We Buy Ugly Houses brand and advertising campaign prompts sellers to contact HomeVestors directly; and usually before they contact anyone else.

Some real estate investors that are curious about the HomeVestors franchise opportunity may not initially recognize that the We Buy Ugly Houses brand attracts more distressed sellers than any other method. I often hear, “Why would I want to join HomeVestors when I can buy foreclosures on my own”. A clear moment of enlightenment occurs when they learn that HomeVestors franchisees do not buy many foreclosures at all. We receive calls from sellers who invite us into their living rooms and kitchens to help them out of their ugly situation. Making this the best lead a real estate investor will ever have.
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Rob Caldwell is a Development Agent with HomeVestors of America and is based in Lake Lure, North Carolina. Rob’s role is to recruit, train and support HomeVestors franchise offices in North and South Carolina. Since 2004 Rob has bought 100’s of houses through the “We Buy Ugly Houses” franchise system. If you are interested in a HomeVestors franchise in the Carolinas, contact Rob today! Rob.Caldwell@homevestors.com or 828-625-5836.