The Process Of Finding Investment Property


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Real estate investors have a multitude of techniques available to them when it comes to finding investment property.  Since investors need to earn a profit on their investment, they need to find property that is being sold under the market value.  Most sellers won’t advertise the fact that they are selling their property below the market value so investors need to search high and low to find what they are looking for.

The search for investment property requires that investors understand how to find desperate sellers.  Investors should first set up an advertising program on autopilot that allows desperate sellers to initiate contact.  Investors should focus on the best way to capture the majority of the market.  First, set up a few advertisements online and in the newspaper in order to reel clients in without any real effort.  Simply have clients respond to a phone number or website in order to make connections with desperate sellers.

Other ways to find investment property include using flyers, mailings or billboards.  All of these tactics allow investors to find desperate sellers without having to pinpoint their target market.  While these may bring in some leads, they are based on the shotgun approach to advertising and don’t reach out to desperate sellers individually.

Investors who are looking for a more efficient way to find investment property need to target desperate sellers.  Since the Internet is the most common way to buy and sell property, investors should create ads here first.  Setting up a PPC advertising program that focuses on certain keywords that desperate sellers would likely type in can narrow down the amount of effort an investor has to put into advertising.

Investors can find investment property by targeting potential desperate sellers by sending a mailing to homeowners who fit a very specific category.  Investors who are looking for homeowners who don’t have the money to pay for their mortgage month after month should target those who can’t pay their taxes.  While there isn’t a direct correlation between those who don’t pay their taxes and those who can’t pay their mortgage, the chances of an investor finding an investment property through this technique makes it worth pursuing.

Another way to find desperate sellers and secure an investment property is to target those who have received their house through an inheritance.  Simply sending a letter to the address of the house is a good way to achieve exposure.

Investors who understand the process of finding investment property should realize that they must target desperate sellers in order to get a good deal on real estate.

Asking questions with these tips in mind will help save real estate investors thousands.  For more ideas related to real estate investing, call or visit us a Homevestorsfranchise.com.  We are the nation’s number one home buying franchise with over 15 years of experience.  Our company has a vast assortment of real estate investment and real estate franchise opportunities available to help you grow your real estate business.  Come see us for more information.

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