HomeVestors Knows The Psychology Behind Writing A Real Estate Ad


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Understanding how to write an ad that captures its audience is crucial to creating a real estate empire. 

Dallas, Texas HomeVestors is the nation’s number one home buying franchise and has helped real estate investors purchase 50,000 properties over the years.  The company knows that writing a real estate ad seems simple on the surface, but there is a great deal of psychology that goes into writing a winning ad.  Those who have this technique mastered should have a significant amount of business.

The art of writing a real estate ad is coveted in mystery, but those who are willing to put their time into it can master it.  The first goal to creating a captivating ad is to capture a reader’s attention.  While there are many ways to going about doing this, the best involves using a headline that reaches a reader on an emotional level and answers a need that they can relate to.

The headline of the advertisement should be followed by information about the product or service in bullet point format that emphasizes the point of the ad.  Ads that use fewer words are generally better, as a long ad is not likely to be read by its target audience.  When creating the body of an ad, it is important to answer a need, demonstrate that one is an industry expert and provide a solution to an impending problem.

When writing a real estate ad, it is best to use pictures to illustrate the point.  Pictures immediately capture the attention of a reader and may be used to lure a client into actually reading the message of the advertisement.  When using pictures, make sure that they have been captured professionally, as this is the best way to impress clients.

When writing a real estate ad, make sure that it contains a limited time offer.  Those who read ads and realize that they only have the next 24 hours to act are more likely to respond promptly.  Ads that are set up to call a reader to action almost all use this approach, as it reaches a client on an emotional level.

The last part of writing a real estate ad involves making it easy for clients to initiate contact.  Investors should give potential clients multiple ways to make contact.  Consider adding a telephone number, an email address, a website, a Facebook account and a Twitter account.  Those who do this will likely be able to reach a client in whatever way is convenient for them.

Those investors who know what goes into writing a real estate ad should be able to secure a large number of clients.

About HomeVestors of America Inc.

Dallas-based HomeVestors of America, Inc. is the largest buyer of houses in the U.S., with 50,000 houses bought since 1996. HomeVestors trains and supports its independently owned and operated franchisees that specialize in buying and rehabbing residential properties.  Most commonly known as the “We Buy Ugly Houses®” company, HomeVestors strives to make a positive impact in each community.  In 2012, for the seventh consecutive year, HomeVestors was among the prestigious Franchise Business Review’s “Top 50 Franchises,” a distinction awarded to franchisors with the highest level of franchisee satisfaction.  For more information, visit www.HomeVestors.com.

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