HomeVestors Knows That Creating Real Estate Advertisements Can Be Challenging


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Real estate investors who create excellent advertisements are able to draw in more potential clients and secure more deals.

Dallas, Texas HomeVestors is the nation’s number one home buying franchise and has helped real estate investors purchase 50,000 properties over the years.  The company knows that creating real estate advertisements is relatively easy, but there are many subtle differences between good ads and bad ads.  In order to create the best ad possible, it is important to understand some advertising fundamentals.

The first step in creating real estate advertisements is to read a large number of ads.  Save the ads that are captivating and emulate them.  Most of the ads that capture ones attention start with a great title.  This title should be slightly out of the ordinary in order to initially capture interest.  This title should immediately give a reader an understanding of the ad and should target readers who are looking for this service.

The second step to creating real estate advertisements is to use an image in order to give a reader something to look at.  When individuals initially scan a page, their eyes will glance at each picture briefly.  The ads with the most appealing images will give an individual a reason to read the advertisement.

The third step to creating real estate advertisements is to create the body of the ad.  This should be brief and should list the point of the ad in small phrases.  Avoid using long paragraphs, as most readers will just move on if it isn’t easy to read.  Use the most captivating information first and last, as it will give a reader a reason to read on and remain interested in the offer.

The final step in creating real estate advertisements is to ask for a reader to initiate contact.  This should be a direct statement that encourages them to pick up the phone or write an email in order to obtain more information.  When creating this call to action, make sure that it targets a reader’s emotional response.  Let them know what they could gain by making contact and how it would improve their lives.

When creating real estate advertisements, take a step back after it is done and decide whether it would convince someone to initiate contact.  Ask a few close friends and acquaintances whether they would be drawn in by the advertisement.  If so, run the ad and see what kind of results it produces.  Make changes if need be, but continue to run ads in order to capture a reader’s trust.

About HomeVestors of America Inc.

Dallas-based HomeVestors of America, Inc. is the largest buyer of houses in the U.S., with 50,000 houses bought since 1996. HomeVestors trains and supports its independently owned and operated franchisees that specialize in buying and rehabbing residential properties.  Most commonly known as the “We Buy Ugly Houses®” company, HomeVestors strives to make a positive impact in each community.  In 2012, for the seventh consecutive year, HomeVestors was among the prestigious Franchise Business Review’s “Top 50 Franchises,” a distinction awarded to franchisors with the highest level of franchisee satisfaction.  For more information, visit www.HomeVestors.com.

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