Real Estate Market Research Is The Key To Finding Investment Properties

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Investors who do their own real estate market research will find themselves purchasing houses that aren’t currently on the market.  This allows an investor to find owners who need to sell their property quickly and avoid competition from other buyers.  Many investors search for these investment properties by direct mail advertising or by contacting property owners directly.

Targeting typical properties where owners are likely to be desperate to sell involves significant real estate market research that can pay off big time.  The investors who are willing to put in the time to target their direct mail advertising to these sellers are bound to find extremely desperate sellers.  This direct mail advertising should focus on those who are going through hard times and need to sell their properties quickly.  Often times these individuals just want someone to purchase their problem so they can move on with life.  This is where real estate investors step in and save the day.

One way to find desperate sellers is to target listings that are expired, as many of these sellers just want to find a buyer and sell their house.  These individuals are usually thrilled that someone is displaying interest in their house.  Many of these sellers have given up their selling dreams and have accepted that they have to hold onto their houses for a few more years.  Often, they are likely to sell the property for below market value.

Real estate market research should focus on targeting FSBO sellers because this is another great way to find desperate sellers.  While many FSBO sellers aren’t desperate, the ones that are can be a gold mine.  Most of the time, they don’t understand how to market their property and aren’t going to hire a real estate agent because they don’t want to pay the commissions.  This leaves them with very few responses regarding the purchase of their house and an investor can generally talk them way down on their asking price.

Those who perform the proper real estate market research to find sellers who are facing foreclosure, but have equity built up in their property can often obtain a property for under market value.  These individuals don’t want to lose all the equity they built up over the years and are willing to sacrifice a little so their investment is not a total loss.

Investors who are just getting started in the industry should put all their effort into real estate market research if they hope to find the deals that enable them to prosper.

Asking questions with these tips in mind will help save real estate investors thousands.  For more ideas related to real estate investing, call or visit us a  We are the nation’s number one home buying franchise with over 15 years of experience.  Our company has a vast assortment of real estate investment and real estate franchise opportunities available to help you grow your real estate business.  Come see us for more information.


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