HomeVestors Announces Key Ways to Get Buyers and Tenants to Commit


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A little something extra can make the difference in whether they say yes or no.

Dallas, Texas HomeVestors, America’s number one home buying franchise, has seen its number of problems with real estate investments. After 15 years, they have seen many potential buyers and tenants come in and out of their doors. With over 50,000 properties bought and sold, they have learned a few things that make renting or selling properties easier.

Buyers and renters are often hesitant when they are looking at new properties. They have their own needs and wishes for the property, including the quality of fixtures and appliances. They are looking for the perfect fit, much like searching for the perfect mate. As a result, they will see dozens of properties before they make a decision. There has to be something that makes a property stand out or makes the buyer-tenant bite right off.

One area that real estate investors can use is the incentive. Incentives are the little extra things that can be added to sweeten the deal. These offers could be special gift certificates or meal  coupons for registering that day. Another option is twenty-five to fifty dollars off the first month’s rent. Some properties even offer a month of free cable or free utilities for signing a lease or contract on-site. For properties that are sold on site, a free TV or other item makes a great incentive. Another great incentive is the buyer/tenant incentive program. By making recommendations to their friends, these individuals get a little something extra, like cash or a gift card, if their recommendation makes a commitment.

The second item that real estate investors can use to get buyers and tenants to commit is the art of negotiation. Some people believe it is just one person talking and forcing a yes out of the other person. Negotiating truly is an art form. It requires listening to the needs of the prospective buyer or tenant. Then, figuring out how the property can fulfill those needs and making the right offers to convince the prospect that the property can fill those needs. This takes time and experience, but the key thing is to listen. If a real estate investor can truly pay attention to what the prospect is saying, he can find a way to get them to come back and sign an agreement. That personal touch is what will make all the difference.

About HomeVestors of America Inc.

Dallas-based HomeVestors of America, Inc. is the largest buyer of houses in the U.S., with 50,000 houses bought since 1996. HomeVestors trains and supports its independently owned and operated franchisees that specialize in buying and rehabbing residential properties.  Most commonly known as the “We Buy Ugly Houses®” company, HomeVestors strives to make a positive impact in each community.  In 2012, for the seventh consecutive year, HomeVestors was among the prestigious Franchise Business Review’s “Top 50 Franchises,” a distinction awarded to franchisors with the highest level  of franchisee satisfaction.  For more information, visit www.HomeVestors.com.

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