HomeVestors Knows How To Start A Real Estate Internet Marketing Program

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A real estate Internet marketing program is essential to capture the majority of traffic related to an investor’s niche.

Dallas, Texas HomeVestors is the nation’s number one home buying franchise and has helped real estate investors purchase 50,000 properties over the years.  The company knows that real estate investors who know their way around the Internet and have Internet marketing experience can take advantage of this specialized knowledge in order to capture leads.  Real estate Internet marketing comes down to traffic and those who can drive traffic to their website are able to achieve the exposure they need to succeed.

For those who don’t have extensive real estate Internet marketing experience might want to consider employing the services of a company that can handle this pursuit, as it is a full time job best tackled by a team.  There are so many factors that go into achieving a solid Internet presence that most who begin to learn about this are quickly turned off by the sheer amount of work and knowledge that it takes.

Investors who want to put in the work and achieve more traffic then they can handle should focus on three different factors.  Focus on the on page SEO, article/comment writing, and get links from other websites in order to obtain targeted traffic.

The first part of the real estate Internet marketing process involves making sure a website is attractive to search engines.  It is also important to focus on including certain keywords in the copy that aren’t too competitive.  This mainly involves finding a niche market and eventually obtaining traffic through this niche.  Use keywords that the competition isn’t focused on, but words that are being searched by users.  Searching for the best words will take some time, but the research is worth it.

Next, focus on writing articles and comments that link back to a well-designed site.  This is a great way to receive free traffic that is targeted to a certain real estate niche.  Place these articles in appropriate locations around the Internet in order to achieve links and distribute useful content.  Contact various website owners with similar niches and offer to write guest posts on their blogs.  Make this as simple for them as possible.  These individuals want content on their site and the easiest way for them to achieve this is to have other people write it.  Send them the article and encourage them to upload it.

Another way to get links from other websites is to simply ask them and submit the html of the link so they can copy it onto their site.  Cater to them and explain that the information on the site will be of benefit to their readers.

This is a start to real estate Internet marketing and those who pursue it will find out complexity involved in the process.  They can then decide if they want to delve even deeper into this field.

About HomeVestors of America Inc.

Dallas-based HomeVestors of America, Inc. is the largest buyer of houses in the U.S., with 50,000 houses bought since 1996. HomeVestors trains and supports its independently owned and operated franchisees that specialize in buying and rehabbing residential properties.  Most commonly known as the “We Buy Ugly Houses®” company, HomeVestors strives to make a positive impact in each community.  In 2012, for the seventh consecutive year, HomeVestors was among the prestigious Franchise Business Review’s “Top 50 Franchises,” a distinction awarded to franchisors with the highest level of franchisee satisfaction.  For more information, visit www.HomeVestors.com.

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