HomeVestors Knows How Important A Real Estate SEO Program Is To Investors


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Harnessing the power of the Internet is necessary for real estate investors. Create a solid SEO program in order to target interested individuals.

Dallas, Texas HomeVestors is the nation’s number one home buying franchise and has helped real estate investors purchase 50,000 properties over the years. The company knows that every real estate investor has to focus on search engine optimization (SEO) in order to obtain exposure to their advertisements on the Internet. These days a real estate investor who isn’t also an SEO expert isn’t receiving the amount of positive attention they deserve. Investors capitalize on exposure and harnessing the power of the Internet is a must for any modern day real estate investor. In order to receive organic traffic to a website, a site has to be optimized with a real estate SEO program.

The first step to optimizing a website that is sure to bring in unique visitors is to find keywords that Internet users are using to search for niche topics. Use the Google keyword tool to find keywords that relate to a certain niche of real estate investing. The key here is to find words that have respectable amount of popularity while at the same time have a low level of competition. This pursuit will likely take a great deal of time but the potential rewards are worth the time expenditure.

Now take these keywords and include them in the content on the website. Make sure that these keywords appear often. Those who are using a WordPress site to display their listings should take advantage of plugins that help them with their real estate SEO program. The Yoast SEO plugin is currently the industry standard and it will make this process considerably easier.

Most sites that have to do with investing in properties, display a great deal of pictures. Be sure to size these images to the best size so the site loads rapidly. The file names of pictures should include the SEO keywords and the ALT tags should also contain these keywords. Investors should consider watermarking their photos with their website address so interested individuals know where they can find more information about specific properties.

After getting a webpage optimized with the on page elements, the hard part of a real estate SEO program comes into play, off page SEO. There are a great deal of strategies that need to be used, including article marketing, a link building campaign and a social media marketing program. Investors who don’t have time to physically participate in an off page SEO program should consider a company who specializes in this process. It is an extremely important part of real estate SEO program and should give investors a great deal of leads to work with.

About HomeVestors of America Inc.

Dallas-based HomeVestors of America, Inc. is the largest buyer of houses in the U.S., with 50,000 houses bought since 1996. HomeVestors trains and supports its independently owned and operated franchisees that specialize in buying and rehabbing residential properties. Most commonly known as the “We Buy Ugly Houses®” company, HomeVestors strives to make a positive impact in each community. In 2012, for the seventh consecutive year, HomeVestors was among the prestigious Franchise Business Review’s “Top 50 Franchises,” a distinction awarded to franchisors with the highest level of franchisee satisfaction. For more information, visit www.HomeVestors.com.

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