HomeVestors Knows How To Use Direct Mail Marketing To Obtain Leads

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Direct mail marketing can be a great way to generate leads if they are specifically targeted and fresh.

Dallas, Texas HomeVestors is the nation’s number one home buying franchise and has helped real estate investors purchase 50,000 properties over the years. The company knows that being a wholesale or a retail investor means dedicating a great deal of one’s time to being on the lookout for deals. Finding deals requires finding motivated sellers, sellers who have every reason to sell and move on. These include sellers who are trying to avoid foreclosure, those that are under pressure to sell because they have a new job out of town, and those who just want to leave the neighborhood. Finding motivated sellers has almost taken the form of an art as investors stop at nothing to find these people. One way to find motivated sellers is to prospect them by using direct mail. Effectively using direct mailing involves a lot more than just mailing postcards or letters to anyone who may seem to be a motivated seller. Without doing the homework that’s required to identify those truly motivated sellers, a direct mailing campaign may not yield a single lead.

So what kind of sources should an investor rely on to find these motivated sellers? There are companies out there that sell mailing lists, complete with names and addresses of people who fit the most common categories of motivated sellers. These lists are usually good sources for direct mailing when they are fresh. Investors have to make sure that their lists are not out dated and one way to ensure this would be to request a short sample list from any lead generator to try out before committing to purchasing. Most companies that are worth their salt wouldn’t mind doing this. An investor may also do the hard work by going down to the county registrar’s office and obtaining raw property tax data, which can be analyzed to identify possible motivated sellers.

It may not suffice to just send out one letter or postcard to each lead and hope for calls to come through. Persistence means everything here. It may take multiple rounds of mailings before an investor gets a substantial number of callbacks. Think about it, most people tend to feed the majority of the junk mail they get, directly to the shredder on impulse. However, if they keep getting the same mail from the same source over and over again, they might be tempted to inquire.

Lastly, the message has to be very precise and address a motivated seller’s specific needs to increase the likelihood of them responding to it. Investors should avoid using one generic message for all sellers. The sellers should rather, be placed in distinguishable categories and addressed accordingly. Sticking to this technique and the others mentioned above, makes direct mailing one of the most effective ways to generate useful leads.

About HomeVestors of America Inc.

Dallas-based HomeVestors of America, Inc. is the largest buyer of houses in the U.S., with 50,000 houses bought since 1996. HomeVestors trains and supports its independently owned and operated franchisees that specialize in buying and rehabbing residential properties. Most commonly known as the “We Buy Ugly Houses®” company, HomeVestors strives to make a positive impact in each community. In 2012, for the seventh consecutive year, HomeVestors was among the prestigious Franchise Business Review’s “Top 50 Franchises,” a distinction awarded to franchisors with the highest level of franchisee satisfaction. For more information, visit www.HomeVestors.com.

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