Investors – Where Are The Motivated Sellers?


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Holding down total operational costs to a minimum is one way real estate investors can maximize their profit margins. The purchase price of a property is by far the greatest contributor to its’ operational costs. Therefore, investors seeking to raise their profits should be preoccupied with seeking and locating the best deals. Motivated sellers are arguably the best source for investors looking to purchase real estate at discounts. These motivated sellers may be struggling to keep up with their mortgage payment or may be in eminent danger of foreclosure. Whatever the case might be, these sellers are generally desperate enough to offer their property below market value and this represents the kind of deals that investors are looking for. An investor’s main task ultimately comes down to finding desperate sellers wherever they may be.

Investors can reach motivated sellers by running ads. There are certain captions that are sure to get motivated sellers to respond. Captions containing phrases like “fast cash”, “any condition”, “all prices”, or “two day closing” are keywords that are highly targeted to the audience an investor wishes to reach. Those who do call will most likely be those with limited choices, like motivated sellers. When these individuals call, an investor’s job is to ask them a list of questions, enough to find out exactly what their condition is, and what their motive for selling is. If they sight financial difficulties or health problems, they may be just the kind of seller an investor is looking for. An investor should not be hesitant about inquiring for further details in hopes of gaining the required information for determining an appropriate offer.

Scanning classified would also turn up motivated sellers if an investor knows what kind keywords to look out for. Phrases like “motivated seller”, “as is”, “handyman special”, “need sale”, or “estate sale” are likely to be ads placed by motivated sellers. Searches should not be limited to any particular type of source. Newspaper ads, FSBO websites and Craigslist ads are all potential sources motivated sellers use. When contacting these sellers, investors should again ask the same kind of questions that they would when they are receiving calls.

There is hardly any shortage of motivated sellers. There are enough homeowners who still find themselves trapped in underwater homes as a result of the fallouts from the housing crisis. There are those who have suffered from unemployment and are barely keeping up with their payments. Investors need to reach out to these people and make every attempt to solicit information from them in order to make an appropriate offer on their property. An investor should be able to engage a seller in a way that isn’t invasive and should be truly interested in helping them ease their way out of their predicament.

Asking questions with these tips in mind will help save real estate investors thousands. For more ideas related to real estate investing, call or visit us a Homevestorsfranchise.com. We are the nation’s number one home buying franchise with over 15 years of experience. Our company has a vast assortment of real estate investment and real estate franchise opportunities available to help you grow your real estate business. Come see us for more information.

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