Investors Focused on a Niche Become Specialized Experts

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Life would be so much easier if we could all just start on the top of the totem pole, but it just doesn’t work that way.  Real estate investors start at the bottom and have to do a variety of different deals to determine the strategy that bests suits their personalities.  In the beginning most investors wholesale, rehab, rent or build new constructions.  Which one is best for you?

Wholesaling a property can net a great deal of money and doesn’t carry a great deal of risk.  Just become an expert at finding properties that are profitable and sell them to another investor.  In this business, networking is necessary and finding investors who will snatch up a property instantly is what you are looking for.  Now on the other hand, wholesaling doesn’t teach the entire real estate industry to a beginning investor.  A wholesale investor is just flipping houses and is not being exposed to the entire industry.  Another drawback to wholesaling is that it doesn’t build residual income like other real estate investments do.  As a general rule, the financial goal of wholesaling is to earn $5000 to $10,000 per sale.

Rehabbing and selling a property is another niche that investors can focus on.  Rehabbers need to put in more work than a wholesaler but generally earn between $15,000-$20,000 per sale.  Just remember, the amount of time and work needed to rehab a property is significantly greater than wholesaling properties.   Rehabbing a property with the intent of selling it assumes more risk, but if everything goes as planned, can be extremely profitable.

Individuals who wish to purchase property to rent them out are making a long-term investment where they will be receiving income for months on end.  There are more responsibilities and continuous work.  Renting out properties may not be for everyone and the people that choose this route understand the level of dedication needed to ensure success.

Purchasing land with the intention of building a new construction is another direction real estate investors can turn towards. These properties can net big rewards if built in the right areas.  It may be best to hire a construction team to get the job done in the shortest amount of time so an investor can get that new property on the market and reap the profits.

Picking a direction when starting out in real estate investing can be a challenge.  Pick one that fits your personality.  If you have a steadfast long-term approach to investing consider purchasing a rental.  If you are a looking for money as fast as possible become a real estate wholesaler.  If you are an individual who likes working on projects, purchase a rehab or new construction property and become an expert in that niche.


Asking questions with these few tips in mind will help save real estate investors thousands. For more ideas related to real estate investing, call or visit us at We are the nation’s number one home buying franchise with over 15 years of experience. Our company has a vast assortment of real estate investment and real estate franchise opportunities available to help you grow your real estate business.  Come see us for more information.

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