What’s in a Name?


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Real estate investors spend hours planning their business. From the first investment property to the letterhead, it all has to be perfect. One item that often gets overlooked is the importance of a name. A name sets up the image of the business and the basis of its reputation.

The name of a real estate investor’s business can be anything. Most people use a spinoff of their name. This is fine for a business name since it allows people to easily associate a person with his business. However, the same rule does not apply to trusts or other similar organizations.

Some people use the same traditional rule for business names and apply it to trust names. For example, the Melton family may call their business the “The Melton Real Estate Investors”. This is fine because it associates the Melton family with their business.

A land trust is designed to allow buyers to purchase land and receive the benefits of it. The land trust protects the owners’/beneficiaries’ identity by listing a trustee on the title. This keeps the identity of the beneficiary hidden. This protects the beneficiaries from fraudulent cases against them.

For example, the Melton family decided they liked the sound of “The Melton Real Estate Investors” that they would play off of it for their land trust. “The Melton Family Land Trust” is what they came up with. It is a pretty name, and people can use it. However, it defeats the purpose of using a land trust. This type of name still identifies the people that are the beneficiaries of the land.

Before you name your real estate business or your land trust, think about why you are forming them. If it is to protect your own identity and assets, placing your name on the title in some form is not a good idea. If it is to build a reputation and brand for your business, naming the business after yourself is a fine idea. Real estate investors should carefully reconsider before using a piece of their family name in their land trust name.

For more information on real estate investing, call or visit us at Homevestorsfranchise.com. We are the nation’s number one home buying franchise with over 15 years of experience buying and selling as is homes. Our company has a vast assortment of real estate investments and real estate franchise opportunities. Come see how we can help you grow your real estate business.

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