Rhetoric Sells


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Often, homeowners and real estate professionals are looking for the next big thing to help their property stand out from all the others. People have used the latest technology as well as bribes to help get their homes sold quickly. Lately though,  even those ideas haven’t been as catchy as they were before.

Let’s go back to the drawing board. There has to be a way for homeowners and real estate professionals to quickly and easily attract audiences and get their properties sold.  Maybe it’s time to use a little rhetoric. Rhetoric used to be a concept that was taught in school, but like ancient Greek and Latin, most schools have sadly dropped it from their curriculum.

Many people know rhetoric as the art of speaking or writing effectively. For marketers, it is much  more. It is the use of the language to effectively change or affect a person’s behavior. The art of rhetoric has been used for centuries, even going as far back as the great orators of the Greek and Roman hay days.

Rhetoric uses three things:

Character—The image we use to get the listener or buyer to trust and like us.

Emotion—The ability to effect a person’s mood or mind towards a particular goal or objective.

Logic—Knowing and using the listener’s or buyer’s beliefs and thoughts, particularly to your advantage.

As a homeowner or real estate professional your character is probably your greatest tool.  We have all seen how making something personal makes you seem approachable and trustworthy.

Character allows you to share your special knowledge with the listener. This reaffirms your reason for being the best option. It allows you to gain their trust by having or appearing to have their interests at heart. It also allows you to let the listener know you share the same values, which reaffirms why you are the best fit.

Before you draft your next ad, flyer, or article, think about how things will sound from the buyer’s point of view. I it wouldn’t make you want to run out and by the home, chances are it won’t make potential buyers either. Bring back rhetoric, and your business or home sale is sure to blossom.

For more ideas and information on selling your home, visit us at WeBuyUglyHouses.com. We are have been the nation’s number one trusted real estate buying franchise for the last five years. You only get to those numbers through hard work. Come see what WeBuyUglyHouses.com can do for you.

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