Archive for December, 2011

Rhetoric Sells

Tuesday, December 20th, 2011

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Often, homeowners and real estate professionals are looking for the next big thing to help their property stand out from all the others. People have used the latest technology as well as bribes to help get their homes sold quickly. Lately though,  even those ideas haven’t been as catchy as they were before.

Let’s go back to the drawing board. There has to be a way for homeowners and real estate professionals to quickly and easily attract audiences and get their properties sold.  Maybe it’s time to use a little rhetoric. Rhetoric used to be a concept that was taught in school, but like ancient Greek and Latin, most schools have sadly dropped it from their curriculum.

Many people know rhetoric as the art of speaking or writing effectively. For marketers, it is much  more. It is the use of the language to effectively change or affect a person’s behavior. The art of rhetoric has been used for centuries, even going as far back as the great orators of the Greek and Roman hay days.

Rhetoric uses three things:

Character—The image we use to get the listener or buyer to trust and like us.

Emotion—The ability to effect a person’s mood or mind towards a particular goal or objective.

Logic—Knowing and using the listener’s or buyer’s beliefs and thoughts, particularly to your advantage.

As a homeowner or real estate professional your character is probably your greatest tool.  We have all seen how making something personal makes you seem approachable and trustworthy.

Character allows you to share your special knowledge with the listener. This reaffirms your reason for being the best option. It allows you to gain their trust by having or appearing to have their interests at heart. It also allows you to let the listener know you share the same values, which reaffirms why you are the best fit.

Before you draft your next ad, flyer, or article, think about how things will sound from the buyer’s point of view. I it wouldn’t make you want to run out and by the home, chances are it won’t make potential buyers either. Bring back rhetoric, and your business or home sale is sure to blossom.

For more ideas and information on selling your home, visit us at WeBuyUglyHouses.com. We are have been the nation’s number one trusted real estate buying franchise for the last five years. You only get to those numbers through hard work. Come see what WeBuyUglyHouses.com can do for you.

Figuring Repairs for New Guys

Tuesday, December 20th, 2011

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New real estate investors have difficulty correctly figuring out the cost of repairs on properties they went to invest in. Most of their difficulty is a result of a lack of experience in examining a property and figuring out the extent of the repairs needed. The good news is there are several easy options for you to consider using.

Ride Along Contractor

In order for your real estate investment business to be successful, you have to build a team or network of individuals that you work with and trust.  The general contractor that you partner with is one of your greatest resources. Bringing him with you when you visit properties will cut your time down on creating offers. He can also point out what needs to be fixed and what potential dangers there may be in the home before you ever have your first inspection done.

Estimates

Make a list of common repairs you might find in homes that you are interested in. Then, call around and get estimates from some of the contractors or specialists in your area. These numbers can be used to help you establish a best and worst case scenario. As you go to each property, use these estimates to help you predict how much time and money it may take to fix the home. Subtract this amount from the value of the home, and you will have a good starting place for an offer.

Spreadsheets
Many investors have learned that a spreadsheet and time can help you to create more accurate offers. Over time, you learn to spot problems and to know what materials you will need to perform the repair. There are real estate agent classes as well as real estate appraiser and inspector classes you can take to help you learn faster. A visit to the hardware store will help you to create a spreadsheet of all the materials and their prices you will need to do each job. S you walk through the house, make note of what you see in each room and the severity of the repair needed. Then, the spreadsheet will help you accurately figure out just how much your budget will need  to be for materials. You can also use the spreadsheet to help you figure out how much to budget for labor, if you are contracting it out.

After the walk through, excuse yourself to walk  out to your car. While you are there, look at your notes or talk to your contractor. Take your time and go back when you are ready.

Accurate predicting repair costs can be very scary for first time real estate investors, but it doesn’t have to be. Homevestors has lots of tools and resources to help you get started. Visit our website at Homevestorsfranchises.com.

First Timers

Tuesday, December 20th, 2011

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Real estate investing is not difficult. Many people want to take part in it but find themselves confused or intimidated. There are so many types of real estate investing and a large number of options that you can do with those properties.

Reselling houses quickly is not considered realistic today. For a long time, homes have been selling well below their mortgage rates across the nation. In many locations, they have sold for half or a third of their value. As a real estate investor, this type of market makes renting or leasing real estate a much better alternative.

The plan

If you want to start real estate investing, the plan is very simple:
Find an inexpensive fixer-upper.
Use your savings or alternative financing to purchase the property.
Rent the house or sell it.

 

Although in reality it takes longer to do each step, there really isn’t a simpler way to increase your investment dollars. The best way to do it is to treat it like you were buying the property for yourself, which a lot of investors do. Look for properties you would want to live in and have the ability to fix up. Talk about the house like you love it and would live in it. That personal touch is what will make you successful.

Savings and CDs

Some people question the amount of money to be made in real estate investment. In fact, quite a few will tell you your money is better off in a CD or savings account. Some people consider banks and the government good investments. However, the only thing that is valuable when all goes wrong is the thing you can touch. In this case, that tangible object is real estate.

Stock Market

Stocks are wonderful, especially if you like living on the edge. The numbers go up and down and up and…. The unknown is awful scary. Even though the stock market has been around for ages, no one can predict how high or low it will go and when. This last crash people lost almost all of their money. Don’t let your investments crash. Stick with the tangible…real estate.

Gold and Silver

Precious metals like gold and silver always have worth to someone, especially if they are pure. Right now, the price of gold is continuing to climb, but no one knows how long that will last. Like the stock market, the value of precious metals has been a roller coaster ride. Although they are tangible, they can’t keep you warm and dry. Property is a much better investment.

First Timers or long timers have the potential to make a lot of money in real estate investment and real estate franchises. The first step is to decide to invest. They rest will fall in place. For more information on real estate investment and real estate franchises, visit us at Homevestorsfranchise.com.

How Serious Are you?

Tuesday, December 20th, 2011

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The biggest problem for real estate investors is figuring out just how serious you are going to be. Many people want to get started, but they just aren’t sure how much time, effort, and commitment they can give to it.

The first group of investors starts gathering information, but cannot make a serious commitment. That is what kills his success from the start.

The second group of investors wants to switch to a new career and make the commitment. Unfortunately, they lack the knowledge or know—how to get started.

Third group of investors started gung ho. They made a lot of investments. Now, they aren’t sure what to do with the investments they have, and they don’t have the cash flow to keep them all going.

The fourth group of investors works tirelessly and is totally committed to real estate investment. He loves the idea of it, but he is always relying on someone to help complete the transaction. He never makes any money because many of his investment fall through.

Real estate investors come in all shapes and sizes and so do properties. The good news is anyone can make money in real estate. You don’t have to rely on someone else or have millions of dollars worth of back up funding or expensive training courses or seminars to be successful. You just have to think cleverly and clearly about property.

Successful Property Money Making
Once you determine how serious you are about making real estate investment a successful career opportunity, you can begin actually investing. It’s really simple. Buy a property. Then:

Rent – either on a year to year or month to month basis let a family pay you for the right to live there

Sell – transfer ownership of the property from you to a buyer

Lease-option – Let a family lease the property for you and pay for the right to buy it from you in the future

Owner finance – You float the note for a family to buy a property from you. They pay you the mortgage payments.

How much time and money you want to invest into the property is up to you. How fast you want your money back is also a huge determining factor in what you do with the property. Smart investors diversify their portfolios to include a little of each. The more cash there is coming in, the more money you have to invest.

How serious are you about real estate investment? Are you serious enough to become part of the nation’s biggest home buying franchise? Homevestors has been the leader for the last five years in the nations home buying real estate businesses. Visit us at Homevestorsfranchise.com for more information on real estate investment and real estate franchise opportunities.

 

 

Options for Investing

Thursday, December 15th, 2011

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People contemplating real estate investment are always looking for the best ways to earn money. Most real estate investors know the traditional way of making money in real estate – buy a home and sell it for a higher amount. In a seller’s market, this is easy to do. In a buyer’s market like the 80’s and now, making money through buying and selling homes is more difficult.

As a result, many real estate investors have started using other forms of investing and selling.

Buying below market, fixing, and selling – This option invests your money buying the property and fixing it up. It keeps it tied up until the property is sold and closed on. This isn’t a bad option. By buying the property below market value, you have a good chance of making some profit when it has been renovated and sold.

Buying below market, fixing, and renting – This option is similar to the first one. Unfortunately, it keeps your investment dollars tied up in the property for a longer period of time, depending on the how consistently the property is rented.

Buying, fixing, and lease option – This option is better than just renting. There is a future date when the buyer will get other financing and buy you out. This puts an ending in site and gives you your more back quicker to reinvest.

Buying, fixing, and seller financing –This option is as slow as renting in regards to returning your investment dollars. Since you are setting the interest rate on your loan, you can potentially make more money over time.

For the most part, real estate investors are finding that these options create a rather large return on their investments that they would not get anywhere else. Other real estate investors are using investment partners to help increase their available funds.

Investment Partner?

This is an individual that wants to invest money in real estate, but he doesn’t want to do all of the legwork involved. As a result, they loan you the money needed to  fix up a house to get it ready to rent or sell. The money is paid back to them over time until the house sells. Once the house cashes out, the investment partner receives the rest of the money owed on the loan, plus interest.

This situation keeps your investment money available to put into other properties, and at the same town, you still make a profit out of what’s considered a zero investment property. It’s a zero investment property because what would have been your portion of the loan was actually bought out/paid for by the investment partner.

If you want to make more money faster in real estate investment, consider using an investment partner. It can make a huge difference in the amount of time it takes for you to start on your next real estate investment. For more ideas on real estate investment or on the fabulous world of real estate franchises, visit us at Homevestorsfranchise.com.

Successful Real Estate Investors Have This

Thursday, December 15th, 2011

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Great listening makes a huge difference when it comes to gaining and retaining clients in the real estate industry.  The down fall of many sales people as well as real estate professionals is their over eagerness to make a sale or deal. In the pursuit of the next big thing, real estate professionals and salesmen miss out on a lot of good sales or rentals.

Why?

When you do not listen to what the people around you are saying, you miss out on a lot of information and business. The people you deal with convey a lot in the words they choose, the questions and answers they give, and in their body language.

By the same token, you convey the same information in the way you rush in and attack a potential sale. When you quickly move through the questions and explanations, you tell the other person that they are not worth your time. By the same token, your incessant pushing tells the other person you are not worth their time.

What to Do?

Remember the Law of Consistency. When people make up their minds, they aren’t going to change them, even with new information. Therefore, your first impression on each and every potential client has to be your best effort.

Rushing and pushing can offend and turn off many potential clients. Instead of forging ahead, stop. Breath. Listen.

When speaking to clients, hesitate before answering questions. Think about what the client is asking and ask them for more details before you give them a “no” or “that’s not possible”.  Remember, every effort to listen and work with a potential client pays off with recommendations to the friends and family of those clients.

If you are making the first move, start with a positive, strong complimentary outlook. The more positive you stay, the more likely you are going to listen and make a good impression.

Real estate investors already work heavily to attract and work with clients. Not listening only makes all of that work not worth anything. Take the time ti make a good impression on potential clients and your real estate investment business will continue to grow by leaps and bounds.

For more information in the exciting world of real estate investments as well as real estate franchise opportunities, visit us at Homevestorsfranchise.com. We have lots of opportunities for growth for talented real estate professionals. Come see what we can do for you!

What’s Your Niche?

Thursday, December 15th, 2011

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Every successful real estate investor has a niche. They don’t just buy every property they look at. They have a  certain neighborhood, clientele, or market that they specialize in. This helps them to focus their efforts to be successful. If you are venturing into real estate investment, you need to know your niche.

Demographics

Who is in your area? What type of housing is popular? Knowing what kind of people are in your area and what they need helps you to be on your toes. When those rare properties people are dying for pop up, you can leap onto them. If you are tied up into lots of other types of properties, you may miss out on those rare deals that make you lots of money.

Local Laws
Real estate has a ton of rules. Some of these include who you can and cannot rent or sell your home to. Whether you are just selling properties or managing them, you need to know which laws effect how you handle real estate. These laws may also leave open a market that no one else is filling. If you haven’t pinpointed your niche yet, knowing the local laws can help you find a place to start.

Find the Holes

It sounds funny, but think about the holes in your yard. If you leave them, someone is going to stumble through them and twist their ankle. Instead of letting that hole trip someone up, you need to fill it. Then, that hole is just more walking ground for people. In order to be successful, that’s the way you have to look at real estate. In some areas, there are hundreds of real estate professionals. They may have the playing field pretty covered. However, there may be some holes in their service, like apartment rentals or multi-family homes. Finding those holes in the ground will help you find potential markets that no one else is working with.

Knock on Doors

Some real estate markets are just so confusing, no one knows what to do or who to talk to. In this case, go knock on doors in your favorite neighborhoods. By talking to people, and you’ll have a better idea of what your niche needs to be.

Your market or niche can be great or small. It doesn’t matter the size. What matters is how you work it! For more topics on real estate investment or real estate franchises, visit us at Homevestorsfranchise.com. We have lots of real estate investment opportunities and real estate franchise opportunities available.

Team Work Makes it Work

Thursday, December 15th, 2011

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Real estate business teams are a real estate investor’s greatest asset. Some people understand how to work with others. Other real estate investors need a little extra help when it comes to working and communicating with their team members. If you want your real estate business to succeed, you have to communicate with your network effectively.

Don’t be Intimidated

No one is expecting you to have all of the answers or to make all of the decisions. However, they are expecting you to talk to them about what you want or need to succeed. Remember, no one is going to agree with you all the time, but that doesn’t mean they are going to be disrespectful either. It’s okay to have different opinions. That’s why you have a business team. If everyone thought the same thing all the time, you might as well work by yourself.
Practice, practice, practice
Don’t let people make you quiet. Practice talking to people. The more confident you become, the better it will be to talk to strangers. Remember, your partners make money when you make money. They want   you to be brave and tell them what you are thinking.

Be Brave

Some people think that making a mistake makes them a bad person. The good news is everyone makes mistakes. As a result, people tend to be pretty forgiving if you make a mistake or two. Apologize. Use your notes when talking. If you get frustrated, try again later.

Preparation

Having a plan helps you to be more successful. Research your ideas thoroughly. Make sure you are prepared. Write down all of your ideas and organize them. As you talk with people, mark your ideas off your list. This will help to keep you off track. Also, have a meeting outline. Passing this out to the other members will help them to know what it is you want to talk about and help to keep the meeting on track and on topic.

Be Nice to Yourself
That is the hardest part. Celebrate your small successes. With every meeting, reward yourself for not messing up. If something does happen, try to pinpoint what the trigger was and how you can avoid it next time. You are trying to get better and be a better communicator for your real estate business team. Buy yourself a coke and relax. Take a sip and know, next time will be better.

For more information on hot topics related to real estate investment, visit us at Homevestorsfranchise.com. We have fabulous real estate investment as well as real estate franchise opportunities available.

Start Right

Thursday, December 15th, 2011

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Success is based on the quality of life that one lives. Real estate investment provides a world of opportunity for anyone. In order to grasp the success of real estate investment, you have to start out right. You have to plan.

Planning

If you want to be successful, you have to plan. You have to map out step by step what you are going to do, which neighborhoods you are going to approach, and what you will do with the real estate once you have bought it. Having a game plan keeps you focused and directed. Any moves that don’t align with your plan can be placed on the backburner or put in the file drawer until later.

Flexibility

Once the plan starts working, great real estate investors know how to observe and be flexible. Sometimes, the plan works exactly as written, but in other cases, it works to a point, but the advertising budget doesn’t meet up to expectations. In cases like these, flexibility is a key player in success. You have to know how to make what you do have work and not get frustrated by what you don’t have.

Financing, Cash Flow, and Debt

You can’t invest money you don’t have. Lenders won’t lend you money if you have a lot of debt. You can’t create cash flow if you don’t buy the investment properties. As you make your plans and try to be flexible, work on paying off your debt and increasing your investments. As you do, your available cash flow will increase. Your debt will decrease, and lenders will be more willing to loan you money to put into your real estate investment business.

Goals

It is one thing to say you want to be a millionaire. It is another thing to set realistic and achievable goals for yourself and to achieve them over time. By setting goals for yourself, you can adjust your plans for your business to help you achieve them. Your goals may be money making or may be something as simple as more time for the family. Knowing what is important for you will help you to work out what it is you really want or need to do. It will also helped you to stay focused on your goals and stick with your planning.

Real estate investment is easy if you start right. For more topics and ideas related to real estate investment, visit us at Homevestorsfranchise.com. We also have fabulous real estate franchise opportunities available.

Investment Marketing

Thursday, December 15th, 2011

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In real estate investment, marketing makes a big difference. Doing it correctly can mean the difference between making a sale/rental and having an empty property for months. Many real estate investors have started using online marketing in addition  to their real life marketing strategies. They have found it has greatly increased their sales and rentals. For the best online marketing efforts, you have to pay attention and get it right.

Timing

Studies have proved that timing is everything with online marketing. Most individuals check their social media in the latter part of the week and in the late evening and early morning hours. The most successful real estate investors will place their marketing at these times. It is more likely that the articles/flyers/ads will be read quickly and acted upon just as quick.

Every real estate investor can expect that their local clientele are going to act different with social media. Their actions and usage will depend greatly upon their area of the country. For the best timing, experiment greatly. Observe when you, your friends, and family are on the internet. That’s when you should be posting, especially on classified ad sites like Craigslist.

The Wording

When you read an article, story or paper, there is something that catches your eye and makes you want to read it further. When marketing for real estate, you have to do the same thing. This is hard because you are often limited on words and space. No matter how big the ad is going to be, make sure that you have one heck of a title and a reason to contact you. Boring writing doesn’t impress you, and its less likely to impress your buyers. Get a little crazy with your writing. It’s much more fun and interesting!

Call to Action

Every ad, article, etc. has to have a call to action. Even the sports channels have a place dedicated to a call to action.  This is an opportunity for everyone to express their opinions in an honest manner without fear of retaliation. Every marketing piece you have has to have something for people to do or participate in. If it lacks this, people will read your ad and not feel pulled to follow up on it. This one missing piece can lose you a lot of sales.

In order for your real estate business to be successful, you have to market your properties. The timing, wording, and call to action make a huge difference between a glance over and a call. For more information and topics related to real estate investment, visit us at Homevestorsfranchise.com. We have lots of opportunities for real estate investment as well as real estate frnachise opportunities.