Why Sellers Contact HomeVestors


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When visiting with sellers who have called HomeVestors about selling a home, I always ask how they found us. In many cases they tell me that because of the situation they are in, the first thing that came to mind was to call the “We Buy Ugly Houses®” people. They remembered seeing the HomeVestors® billboards, TV and radio ads.

This top of mind brand recognition is what makes the HomeVestors brand so powerful. We are often the first people that sellers contact about their ugly situation. Most of them will do some research and then contact HomeVestors before calling a real estate agent or discussing the situation with the people closest to them.

Many real estate investors depend on buying investment houses through competitive bidding on foreclosures or multiple offers using a real estate agent. But HomeVestors franchisees understand firsthand the value of the lead that came from a seller who thought to call HomeVestors first. There is not a better lead than one with a seller you have a direct relationship with.
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Rob Caldwell is a Development Agent with HomeVestors of America and is based in Lake Lure, North Carolina. Rob’s role is to recruit, train and support HomeVestors franchise offices in North and South Carolina. Since 2004 Rob has bought 100’s of houses through the “We Buy Ugly Houses” franchise system. If you are interested in a HomeVestors franchise in the Carolinas, contact Rob today! Rob.Caldwell@homevestors.com or 828-625-5836.

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