Part 2: Top 10 Things We’ve Learned from Buying Houses for 15 Years


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This is part 2 of a 3 part Blog on Top 10 Things We’ve Learned from Buying Houses for 15 Years:

3.      There’s always a market for selling ugly houses that have been rehabbed and are now lovely homes.  There are always first-time homebuyers looking to buy entry-level homes, especially in 100% move-in condition.  And, for real estate investors, whether the homes are held as investment properties and rented, or resold, rehabbed homes can generate cash flow and, potentially, a steady income to help build wealth over time.

 4.      The best buys are not always obvious.  Anyone can send a direct-mail piece to a foreclosure list.   But houses that have been in one family for 30 or 40 years, or have recently been inherited and need repairs or updating, aren’t going to show up on a foreclosure list.  Brand advertising and a national reputation are the best ways to generate quality leads for buying these types of investment properties.  In other words, sellers often seek out franchisees from the company with the hard-earned national reputation in response to its marketing. 

 5.      In a market full of fly-by-nighters, having a track record as an ethical buyer and seller makes all the difference in turning leads into customers.  Everyone from the elderly couple to the family being transferred to another area wants to deal with a professional homebuyer they can trust, who will perform as promised and treat them with respect.  By maintaining standards of ethical practice, we help ensure that our customers are satisfied and that we receive continual referrals.

5.      Next to branding, word-of-mouth marketing is the best messenger for generating leads.  When you treat people with respect, and always do what you say you will do, people want to tell others about you!

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